Sherry Wine News

Sherryweek 2017: Mehr als 2.500 Events in 30 Ländern

In ihrem vierten Jahr hat sich die Sherryweek als wichtigstes jährliches Event für Sherrylover etabliert: Tausende Events auf der ganzen Welt, von Norwegen bis Brasilien, von Taiwan bis Kolumbien.

In diesem Jahr ist die Sherryweek weiter gewachsen und konnte die Anzahl der Events um 25 Prozent erhöhen. Durch den Hashtag #sherryweek wurden auf Social Media auch Events sichtbar, die nicht offiziell registriert waren, sodass sich eine Gesamtanzahl von nahezu 3.000 Events ergibt.

Social Media

In der Woche vom 6-12 November 2017 wurde Sherry zum globalen Gesprächsthema, sodass News über das Event über 15.000 Posts hervorgebracht haben und damit knapp 50 Millionen mögliche Kontakte auf Twitter, Facebook und Instagram erreicht haben (Quelle: Tweetbinder).

Across the world – 30 Länder auf fünf Kontinenten

Mehr als 2500 Events in 30 Ländern haben die International Sherry Week 2017 ausgiebig gefeiert: Australien, Belgien, Brasilien, Kanada, Chile, China, Kolumnien, Dominikanische Republik, Equador, Finnland, Frankreich, Deutschland, Gibraltar, Griechenland, Hong Kong, Ungarn, Japan, Mexico, Niederlande, Neuseeland, Norwegen, Russland, Südafrika, Südkorea, Spanien, Schweiz, Taiwan, Ukraine, Vereinigte Königreiche und USA. In diesem Jahr kamen Equador, Ungarn und Südkorea als neue Länder dazu.

Event highlights

Der Großteil der Events legte den Fokus auf Gastronomie (65%), wie zum Beispiel Foodpairing-Menüs, such as pairing menus, danach folgten Verkaufs-Events (23%) wie Tastings und Promotions und auch der Anteil an Sherry Cocktails ist gewachsen (17%).

Das Sherry Week Twitter Tasting mit vier Gast-Sommeliers erzielte 1000 tweets in einer Stunde und machte #sherrytt zu einem Trending Topic, das bis zu 6 Millionen Kontakte erreichte. (Quelle: TweetBinder)

International Sherry Week Pairings Ambiente Tapas
Josper roasted quail on a vietnamese salad with Amontillado Sherry Ambiente Tapas Leeds - Winning pairing menu. If it flies...... Amontillado 1 von 12
International Sherry Week Pairings Ambiente Tapas
Creme Fraiche mahon spring onion croquette with Fino Ambiente Tapas Leeds - Winning pairing menu. 2 von 12
International Sherry Week Pairing Ambiente Tapas
Squid ink paella with Manzanilla Ambiente Tapas Leeds - Winning pairing menu. If it swims..... Manzanilla 3 von 12
International Sherry Week in China
Sherry Tables China One of four pairing dinners in China, Dangguan Beijing 4 von 12
International Sherry Week 2017
Sherry and Chocolate pairings 5 von 12
International Sherry Week 2017
Retail Tastings and Promotions Reserve Wines, Manchester 6 von 12
International Sherry Week 2017
Wines of Nesli - Sherry Blog Winner Pour: Manzanilla Pair: Nova Scotia lobster on harvest time 7 von 12
International Sherry Week 2017
La Marcha Tapas Bar Berkeley Tastings, Pairing Dinners, Flamenco, Sherry flights and more were celebrated every day during ISW 8 von 12
International Sherry Week - Greece
Sherry tastings Bar Borsalino Athens Greece 9 von 12
International Sherry Week 2017
Sherry Cocktails Bar 44 Wales celebrated with a different event every day 10 von 12
International Sherry Week 2017
Sherry and Sushi A gastronomy fusion of Sherry and Japanese cuisine in the Bodegas of Faustino Gonzalez Jerez 11 von 12
La Manera Coffee & Cocktails Valencia Spain has a new bar and it's all about bringing Sexy back to Sherry 12 von 12

QUOTES

I am delighted to see Sherry Week going from strength to strength, year by year, and the key role played by Social Media in bringing the events to the attention of Sherry lovers all around the world. Sherry Week also brings together an unusually disparate range of people, of all ages, backgrounds and cultures, with a common message of “alegría” happiness conveyed in engaging photos which capture the sense of enjoyment which Sherry generates. Through live Social Media events, Sherry aficionados get a glimpse into the inner sanctum of the Consejo, our tasting room, the very heart of the Sherry world. This is a fantastic opportunity to build on our sense of community.
César Saldaña, General Manager Sherry Wine Council, El Consejo Regulador Jerez-Xeres-Sherry and D.O. Manzanilla Sanlucar de Barrameda.

 

During Sherry Week I see customers being adventurous and open-minded. I’ve converted a few of our casual punters into avid Sherry drinkers. The demographic of those converts is truly mixed - from the cool kids of the northern quarter, to the more experienced drinker, Sherry is starting to make its way in Manchester again.
Jason Sheldon, Reserve Wines, Manchester, UK

 

For Sherry Week we organised a tasting by wine and cheese expert Guillermina Sanchez Cerezo. We tried many types of Sherry with our great cheeses, including the World’s Best Cheese 2016, Norwegian Kraftkar. Interest in Sherry wines is increasing here in Madrid, and we’re proud to be part of this growing movement.
Marcelo Alvarez, Director, La Carbonera - Bar de Quesos, Madrid, Spain

 

Our events for this year’s Sherry Week exceeded every expectation we had. It was amazing to see so many people come out and participate, learn, but most importantly enjoy Sherry all week long. We're excited to see the number of people interested in Sherry grow every year, we already can't wait for Sherry Week 2018!
Sergio Monleon, chef, La Marcha Tapas Bar, Berkeley, USA

In my opinion, events like ISW are key for different kinds of people to discover these wines. In recent years, initiatives like this have led to an increase in demand for Sherry Wine, and a wider offering. The great diversity of these wines shouldn’t be limited to just one week; their character as competitively-priced gastronomic wines is a huge advantage. Another important point for this week is to change the concept of when these wines are consumed, since outside the Sherry area, they’re seen as special occasion wines, rather than for every day. The initiative to have a dedicated Sherry Week to celebrate these wines around the world is essential to their resurgence, so that they can achieve the status they deserve.
Paqui Espinosa Navalón, owner, Taberna Palo Cortado, Madrid, Spain

International Sherry Week und der Sherry Kontrollrat möchten an dieser Stelle allen Beteiligten danken. Wir freuen uns darauf, in den nächsten Jahren weiter zu wachsen!

Im nächsten Jahr findet die International Sherry Week vom 5-11 November 2018 statt.

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Sherry Wines DE @SherryWinesDe
30 November 2017
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