Sherry Wine News

Merchants sign up for the Sherry Festival

The Sherry Festival is back for a fourth consecutive year, with wine merchants nationwide taking part in a two week in-store promotion of wines from Jerez.

With the best three promotions winning a trip to Jerez, the participating merchants go all-out to increase purchases of Sherry with their customers.

Taking place from Monday 5 June, through to Sunday 18 June, merchants who want to take part should register online as soon as possible - - as only the first 60 will receive a FREE POS pack.

In addition to receiving free POS, merchants will also be supported across digital marketing platforms to reach a wider audience for their events and activities. Sherry Wines UK has won awards in recent years for its success with its social media campaigns and website, and alongside International Sherry Week (7-13 Nov, 2017) is building a wide network of #Sherrylovers.

Commenting on the Sherry Festival, UK campaign director, Angeline Bayly, says: “Each year the festival goes from strength to strength and it’s great to welcome new merchants taking part - from Scotland to Cornwall.”

Bayly continued: “But what really excites us is the uptake in sales that merchants have during the promotion. What better reason for taking part?”

Merchants have until the 22 May to sign and be included in the campaign.


Editors’ Notes:

Recent winners of the Sherry Festival include: Luvians (St Andrew); Highbury Vintners (London), Harrogate Fine Wine (Yorks); Borough Wines (London), Drinkmonger (Edinburgh); and Bar 44 (Cardiff).

For more information about the Sherry Festival 2017 please contact: Angeline Bayly, campaign director, Sherry Wines UK email: or call 01403 240147

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Sherry Wines UK
Local news, events, tastings, gastronomy & links to the best of Sherry, nationwide. Official UK office representing #Sherry Wines UK.
Sherry Wines UK @sherrywinesuk
05 April 2017
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