Tastings, wine pairings, menus, educational sessions – the creativity of participating wine stores, restaurants and bars, and the fantastic events they put on, is always as exciting as it is impressive.
The world’s only week-long global celebration of wine always sees a multitude of events organised in 30-odd countries around the world. Last year’s Sherry Week took place in October, with this year’s restored to its usual date in early November. Just as autumn draws in, it’s a great reason to bring people together to taste their favourite Sherry wines, as well as discovering new ones.
More and more people of all ages are discovering the delights of these aged and blended wines made only in three towns in south-western Spain: Jerez de la Frontera, Sanlucar de Barrameda, and El Puerto de Santa Maria. Sherry wines are a gastronomic phenomenon – they’re so versatile that every type of food matches perfectly with one variety of sherry, from crisp, dry fino, to smooth, sweet Pedro Ximenez.
At hotels, restaurants, bars and wine stores across five continents, Sherry aficionados and newcomers will be able to enjoy multiple events during the award-winning festival, from tastings to pairings and menus, sherry trails and cocktails. This year, we’re looking forward to some great innovations in the retail sector, with lots of stores expected to participate.
When you register your event, Sherry lovers can locate it by place and by date, allowing them to plan their week-long tasting extravaganza.
Register your Sherry Week event today here
2018 Highlights
Last year’s International Sherry Week, held on 8-14 October 2018, saw more than 2,000 events registered. As ever, Social Media played a key part in spreading the word, sharing ideas, and inspiring passion: 15,000 posts with unique pieces of content using the #sherryweek hashtag, providing 37 million potential impacts*. Engagement doubled from the previous year: the global nature of the online Sherry community is testament to the event’s broad-ranging success – Sherry Week transgresses all cultural and geographical boundaries. Love for Sherry wine speaks no language - it’s a shared passion whether you live in Peru or Poland, Brazil or Belgium, Shanghai or Stockholm.
Five years on
Since its first edition in 2014, Sherry Week has grown steadily with more than 200 events each year, in countries such as Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Dominican Republic, Ecuador, France, Germany, Gibraltar, Greece, Hong Kong, Hungary, Ireland, Israel, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Peru, Russia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Ukraine, the United Kingdom, and the USA.
Sherry aficionados the world over are more committed than ever to learning about their favourite fortified wines, as well as introducing friends to the delights of these most versatile wines.
*Source: Tweetbinder
