Last June, the Consejo Regulador for the wines of Jerez and Manzanilla launched a competition aimed at amateurs, students and professionals in the world of design for a new label and capsule to give a fresh look to the generic wines used by the Consejo to represent the Denominación de Origen Jerez, Xérés, Sherry and Manzanilla de Sanlúcar de Barrameda at official events.
The judging panel for the” International Competition for Label Design for Generic Sherry Bottles”, which was composed of members of the communication department of the Consejo Regulador and professionals from different fields of design, decided to award the prize of 1,000 euros to the presentation from the Madrid creative studio “+b” whose members are Bibiana Domecq, with 10 years previous experience in marketing, and Blanca del Río, with a long career in the world contemporary art. Amongst their various projects can be found new wine labels, illustrations for Loewe and Bvlgari, web pages for institutions and artists as well as numerous designs for trademarks and branding; all of them characterised by a convincing modern freshness.
In the choice of the winning design much value was put on the combination of the principles and values which inspired the creation of this new corporate identity: tradition, evolution and dynamism, highlighted by its originality of design, using the chalk symbols which distinguish this denominación de origen, the only one which uses these symbols to identify the butts of each type of Sherry and Manzanilla wine.
Creativity of form and the notion of synthesis with the chalk symbols offer a visual dialogue with the format of the label and draw together the winemaking heritage, history and tradition of the Marco de Jerez, with the dynamism of the blank space on the bottle allowing the wine’s clarity to shine through.
Due to the quality of the designs submitted and the sheer number of them – more than 200 from 34 countries, including Spain, Holland, Sweden, Germany, the United States, Italy, Portugal and the United Kingdom – the judging panel decided it would be best to present the new design during International Sherry Week, considered the biggest global celebration of all things Sherry and which has been amazingly successful with over 2,000 events in over 30 countries worldwide.
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27 November 2016