Sherry Wine News

Sherry & Shapas in the Netherlands

Sherry Wines was the star of the show at the highly acclaimed Gastronomie fair in Jaarbeurs Utrecht, Holland with a brand new image launched, Sherry seminars, tastings and special guest presenter Paola Medina Sheldon of Williams and Humbert.

Sherry is back! 

Our new Marketing Agency Alterego in Holland,  recently presented Sherry Wines at the Gastronomie event, consisting of two days of tastings with a broad range of Sherry Wines from various producers.  In addition the team launched the new image campaign for Sherry in Holland with the original tag lines "Rooted in Life. Sherry, very unique wines from Jerez’'.  

Williams & Humbert enologist Paola Medina travelled to The Netherlands as special guest presenter at The Female Touch event, leading an inspiring workshop titled "New Sherry Making Techniques, Sherry 1.0 versus Sherry 2.0". 

Sherry + tapas = shapas
Sherry + tapas = shapas 1 of 11
Sherry Wines at Gastronomie 2015
Sherry Wines at Gastronomie 2015 2 of 11
The sherry stand at Female Touch Square
The sherry stand at Female Touch Square 3 of 11
The Rooted in Life lounche
The Rooted in Life lounche 4 of 11
Paola Medina leads a sherry workshop
Paola Medina leads a sherry workshop 5 of 11
Paola Medina shared her sherry knowledge
Paola Medina shared her sherry knowledge 6 of 11
Brand new #sherrylovers
Brand new #sherrylovers 7 of 11
Vinoniek is also a real #sherrylover
Vinoniek is also a real #sherrylover 8 of 11
The busy sherry stand at Female Touch Squar
The busy sherry stand at Female Touch Squar 9 of 11
Tasting sherry & shapas
Tasting sherry & shapas 10 of 11
The Rooted in Life video got a glowing response
The Rooted in Life video got a glowing response 11 of 11

Through a fantastic exchange of products with various other stands, including Saborpuro, Traiteur de Paris, Extract BV and L'amuse, Alterego introduced "sherry + tapas = shapas" to the Dutch gastronomic world. An instant hit with top chefs and food & wine professionals. The high expectations for this unique wine from Jerez were palpable as there was bountiful experimentation with new menu ideas, leading to the discovery of an assortment of new #sherryshapas combinations.

Adding to the fantastic reception received at the fair, an innovative social media campaign has been launched in Holland with #sherrylovers invited to post their own Sherry + Tapas combos, known as #sherryshapas.  View the entries so far here and cast your vote on who should wine a 5 course Sherry experience. 

Share this Article
Sherry Wines NL
Officieel Nederlands bureau dat Sherry Wines representeert. Ontdek de verschillende Sherry wijnen en ‘Shapas' en blijf op de hoogte van nieuws en evenementen bij jou in de buurt.
Visit website
Sherry Wines NL @SherryWinesNL
30 November 2015
Share this Article
Stay up to date on the lastest news from the Sherry region and events taking place near you.
Follow us

Meet the maker

Victoria Frutos Climent
Bodegas Real Tesoro &...
José María Quirós Sacaluga
Bodegas Tradición ,...
Reyes Gómez Rubio
Sánchez Romate ,...
Juan Manuel Hidalgo
Emilio Hidalgo ,...
Ignacio Lozano
Osborne , Enólogo
Jan Pettersen
Fernando de Castilla...
Manuel José Valcarcel Muñoz
Bodegas Fundador SLU...
Rocío Ruiz
Bodegas Urium ,...
Salvador Espinosa Rodríguez
Bodegas y Viñedos Díez-Mérito...
José Carlos Garrido Saborido
Bodegas Argüeso ,...


Classic, Passionate & Uniquely Spanish

Receive the latest news from Sherry Wines.

Subscribe now!


Thank you for joining our sherrylover community. We respect your privacy and promise to only send you news and events related to the D.O. Jerez and Manzanilla and their wineries.

In compliance with the current regulations on the Protection of Personal Data, we inform you that any personal data that you have provided to us, will be treated as long as you do not communicate otherwise, by REGULATING COUNCIL OF THE DENOMINATIONS OF ORIGIN "JEREZ-XÉRÈS -SHERRY "," MANZANILLA-SANLÚCAR DE BARRAMEDA ", and" VINAGRE DE JEREZ "in order to provide the requested services, answer your questions and send you information that may be of your interest. The recipient may exercise their rights of access, rectification, deletion, opposition, limitation of processing, data portability and not be the subject of automated individualized decisions (including the preparation of profiles), sending signed request by postal mail with subject "Data Protection ", To the address: Avda. Alcalde Álvaro Domecq, 2. 11.402, Jerez de la Frontera. Cádiz, clearly indicating the contact information and sending a copy of your identity document. You can also exercise the right to file a claim with the Spanish Agency for Data Protection (