Registration Now Open: Sherry Week 2024

17 June 2024

The 11th Edition of Sherry Week will see ‘Sherry Rutas’ swirl in over 30 countries this November. Register your event to join the greatest Sherry party on Earth.

Mark your calendars (and chalk your barrels) because Sherry Week, the world's largest international celebration dedicated to all things Sherry, returns this 4-10 November.

Every year, the vibrant global Sherry community comes together for one week of gastronomical and cultural events that highlight the fortified wine’s versatility and variety, from the dry crispness of Fino to the velvety, rich sweetness of Cream.

Since 2014, more than 20,000 events have taken place worldwide, with the Consejo Regulador for Jerez-Xérès-Sherry and Manzanilla’s stamp of approval. More than half a million wine-lovers – from seasoned Sherry experts to recent converts – have explored its rich heritage and unique production, from vineyard to cask to pour. And more importantly… indulged in it.

Last year alone saw over 3,000 events take place in 28 countries; swirling from the Spanish heartland of Sherry, Jerez, to the streets of London, São Paulo, Tokyo, New York, Buenos Aires, Sydney, and hundreds more cities – creating a ripple across social media.

This 11th edition will see the evolution of its wildly successful Sherry Rutas, curated multi-venue routes offering exclusive pairing events. Not your typical crawl, this is more a triumphant strut – with tipples, tastings and tapas.


Registration is now open – and it’s free!

Want to join the award-winning, record-breaking wine and food movement that’s been shaking up the scene around these versatile wines from southern Spain for over a decade? Here’s how you can be part of the social success story…

Whether a Michelin-starred restaurant or local wine store, you can now register your epicurean events, popups and masterclasses on the Sherry.Wine website free of charge.

To create a Sherry Ruta in your city (or neighbourhood), you just need more than TEN venues – bars, restaurants, wine stores – to participate. If your city already has a dedicated route, upload your event, and we’ll simply add you to it. Register here.

Savour the free press!

Once registered, your event will appear and be searchable on the Sherry Week map. You’ll get #SherryWeek support, extensive promotion and free access to downloadable tasting mats, pairings guides and eye-catching marketing materials to help you publicise your event. That way, more Sherry-lovers can find you and discover the joys of this often-overlooked wine, which is perfect for gastronomical pairings.

Over to César Saldaña, President of the Consejo Regulador Jerez-Xérès-Sherry:

We are thrilled to see this seminal event grow and evolve. Every year, more professionals participate, imparting the unique nature of these wines to Sherry drinkers with all levels of knowledge. Their year-round efforts come to fruition in the greatest Sherry party on Earth.

- Download Sherry Week Poster

Author Vinos de Jerez

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