For the 13rd year International Sherry Week, organised under the auspices of El Consejo Regulador Jerez-Xeres-Sherry & Manzanilla, will spread the word about Sherry wines to aficionados in a multitude of events both online and offline throughout the week of November 2nd - 8th 2026.
Thousands of restaurants, bars, wine stores, wine educators and bodegas across the world will hold Sherry tastings and offer pairing menus, as well as other Sherry-themed events, to show how superbly this wine pairs with a wide variety of dishes, from cheese and cured meats, to fish, seafood, stews, and desserts.
Organisers have reported increases of as much 500% in Sherry Wine sales during International Sherry Week, along with sustained growth as a result of exposure.
ISW 2020 won three awards: Best Social Media Campaign from The Drinks Business, Best Social Media Campaign from International Wine Challenge Spain, and Best Digital and Social Media campaign (for the second time) from Drinks International.
«Sherry Week is a great opportunity to share with consumers the vast knowledge from all our varied activities - Sherry Cocktail Competitions, seminars, masterclasses, and our Sherry Educator Programme, says César Saldaña, General Manager Sherry Wine Council, Jerez-Xeres-Sherry.»
«Professionals in the wine and gastronomy sectors can spread the word about Sherry to enthusiasts, whether newcomers or experienced. So we’re not only connecting Sherry lovers from around the world, but also supporting all our collaborators.»
Sherry Week’s success as a social media marketing event has been recognised in three awards organised by industry publications: Drinks International Wine Marketing Awards, the Drinks Business and International Wine Challenge.
