For the 12th year International Sherry Week, organised under the auspices of El Consejo Regulador Jerez-Xeres-Sherry & Manzanilla, will spread the word about Sherry wines to aficionados in a multitude of events both online and offline throughout the week of November 3rd - 9th 2025.
Thousands of restaurants, bars, wine stores, wine educators and bodegas across the world will hold Sherry tastings and offer pairing menus, as well as other Sherry-themed events, to show how superbly this wine pairs with a wide variety of dishes, from cheese and cured meats, to fish, seafood, stews, and desserts.
Organisers have reported increases of as much 500% in Sherry Wine sales during International Sherry Week, along with sustained growth as a result of exposure.
ISW 2020 won three awards: Best Social Media Campaign from The Drinks Business, Best Social Media Campaign from International Wine Challenge Spain, and Best Digital and Social Media campaign (for the second time) from Drinks International.
«Sherry Week is a great opportunity to share with consumers the vast knowledge from all our varied activities - Sherry Cocktail Competitions, seminars, masterclasses, and our Sherry Educator Programme, says César Saldaña, General Manager Sherry Wine Council, Jerez-Xeres-Sherry.»
«Professionals in the wine and gastronomy sectors can spread the word about Sherry to enthusiasts, whether newcomers or experienced. So we’re not only connecting Sherry lovers from around the world, but also supporting all our collaborators.»
Sherry Week’s success as a social media marketing event has been recognised in three awards organised by industry publications: Drinks International Wine Marketing Awards, the Drinks Business and International Wine Challenge.
Once registered, events will be listed free of charge here on sherryweek.wine providing participants with free publicity for the Sherry Wine industry’s most anticipated global event.
Start planning your Sherry Week celebrations! Swap ideas with other sherry-lovers using the hashtag #sherryweek, and keep up to date with all news by following Sherry Wines on Social Media channels.
Remember you can also find hundreds of recipes, cocktail ideas and pairing ideas from guest sommeliers and chefs on sherry.wine
Register your event
China is a market where Sherry Wines still have limited commercial and cultural presence. For me, Sherry Week is the perfect push to make noise without fear — a unique opportunity to step outside the daily routine, explore bolder ideas, and host events that go beyond borders, even with partners outside the alcoholic beverage industry. After more than 10 years of experience, I’ve seen how each market develops its own personality. Thank you, Sherry Week, for opening up new possibilities!
Monica Zhou – Director, Talentum Trading and Consulting, Shanghai, China
Sherry Eeek for us is like the excitable build up to a birthday or Christmas, it really does feel like that. The week of the year across the globe when everyone puts on increible and inspired events to celebrate and champion these special wines and the people and place behind them. It's inspiring to be a part of it for so long, and also seeing newcomers every year taking part in creating events, but more so the people young and old, from all walks of life, becoming instant sherry lovers.
Owen Morgan – Manager, Bar 44, Wales (UK)
Sherry Week is like Christmas for me! Every event, every glass, every cocktail, every new and old face is a gift of a truly remarkable season of celebration. I love seeing entire communities and cities get on board to host classes, dinner pairings, cocktail specials and competitions and so much more. The lead-up, the anticipation, and the transformation of my daily life into one of a sherried social butterfly is a treat. Cannot wait for the next one!
- Chantal Tseng – Sherry Week Ambassador, United States
Sherry Week is a wonderful opportunity to welcome new sherry lovers with a variety of events taking place every day. It is also the ultimate event for all Sherry lovers and professionals to enjoy the treasures of Andalusia, Sherry wine, and to come together across borders.
- Tomoko Kimura - Sherry Week Ambassador, Japan
During Sherry Week I see customers being adventurous and open-minded. I’ve converted a few of our casual punters into avid Sherry drinkers. The demographic of those converts is truly mixed - from the cool kids of the northern quarter, to the more experienced drinker, Sherry is starting to make its way in Manchester again.
Jason Sheldon, Reserve Wines, Manchester, UK
International Sherry Week flooded many corners of Spain with hundreds of events taking place in restaurants, bars, wine clubs and gourmet tasting rooms, uniting both amateurs and professionals in the celebration of these unique wines. What's been very interesting is that ISW has introduced many new fans here in Spain to discover Sherry wines for the first time, which has been a real baptism of Sherry, establishing a bond that will last for life.
Pepe Ferrer – Journalist & Sherry Wine Gastronomy Ambassador (Spain)
